Maxilana

Maxilana had a web page that had all the information of its inventories by branch. However, finding the products was difficult. Navigating and finding the actions the user wanted to find was difficult. These factors limited the digital growth of the company.

The main idea of this project was to maximize the existing infrastructure and enhance its presence across multiple channels. How could Maxilana implement an effective omnichannel experience that integrated its 74 branches and provided a consistent and satisfying user experience? How could they make the extensive inventory of products from all their branches accessible to the general public, overcoming navigation and search challenges?

• Inconsistent user interface affecting navigation and overall experience
• Complex forms hindering product search and results
• Poorly formatted text making information hard to understand
• Fragmented inventories: online and offline sales separated, complicating product search
• Unoptimized product images slowing down page loading and affecting visual experience
• Difficulty navigating and finding relevant information, increasing user frustration

• A consistent and coherent design system across the interface to improve navigation and visual experience.
• Simplifying the site's navigation structure to facilitate access to information.
• Developing an effective strategy to sell products with different inventory types (online and offline sales).
• Increasing user trust when buying online through a secure and transparent payment process.
• Optimizing main conversions to make them more user-friendly, simple, and efficient.
• Allowing users to easily quote, request loans, personal loans, or vouchers.
• Improving site loading speed to increase sales probability and reduce abandonment rates.
• Offering a satisfying local buying experience, integrating online and offline experiences.

Our goal was to make the website navigation clear and easy for the user. To achieve this, we created a complete inventory of all the content that should be available on the site.

After carefully analyzing each content and organizing exercises, we decided to group them into logical categories: Company, Services, Branches, Legal, and Resources.

In this way, Maxilana users can now easily find the information they need, saving time and effort.

As a result, two fundamental components of the user interface were created: the intuitive menu and an informative footer.

We created an innovative experience that combines direct sales inventories both online and in-store, offering a unique platform for used auction items. However, not all products are suitable for online sale, so we developed a solution that shows users the products available locally, complemented by those that can be sold online, providing a complete and convenient shopping experience.

To educate users about the two types of inventories, we implemented two clear indicators that distinguish products available for 'Home Delivery' or for 'In-Store Pickup,' thereby facilitating an informed and convenient shopping experience.

In order to provide a personalized user experience, we designed a location selection feature that allows users to choose their city and access products available in their area. Additionally, we implemented a filter in the menu that separates inventories by city, showing products available for shipping or in-store pickup. By default, inventories are displayed combined, but with the filter, users can see the products available in their specific location.

To attract more prospects for the loan service, we created a loan calculator that allows clients to calculate how much they need to pay and over what periods.

Additionally, when applying for a loan, users have the option to receive a call from an advisor or send a direct message via WhatsApp, based on their preference. This interactive tool not only attracts potential clients but also provides them with a personalized and convenient service experience.

One of the main opportunities regarding this project was to improve its performance.

After analyzing the challenges of the previous site, we discovered that Maxilana had a solid information infrastructure. This allowed us to propose innovative solutions that increase the chances of success. We improved accessibility, added calls to action for WhatsApp communication, and created an intuitive shopping experience for exclusive in-store inventory, including maps on product pages. We simplified online payments and used cutting-edge technologies like Next JS to provide a smooth and fast experience. We are confident that this project will be a turning point for Maxilana, positioning them as one of the best pawn shops in Mexico. We trust that this project will be a watershed for Maxilana that will lead them to be one of the best pawn shops in Mexico.

"Visit the Maxilana Pawn Shop project and see how we have transformed the buying and selling experience of second-hand items and personal loan services in Mexico!"