import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: 'How to increase your e-commerce traffic and generate sales?',
  description:
    'Alejandro Hernández un emprendedor muy apasionado decidió crear una tienda de ropa en línea para caballeros. Pagó a un amigo para diseñar una marca. Después contrató a un desarrollador para configurar su tienda en línea en Shopify. Por último a una fotógrafa para que sacara las fotos de sus productos. Después de 3 meses y mucho dinero invertido lanzó su tienda al público. Creó una cuenta en Instagram y Facebook y empezó a publicar. Alejandro se preguntaba qué es lo que pasaba, qué podía hacer para que más gente visite su página y empezar a vender. Las ventas nunca llegaban.',
  date: '2022-03-22',
  author: 'Marianelly Roman',
  image: '/images/blog/aumenta-blog-header-image.svg',
  thumbnail: '/images/blog/aumenta-trafico-blog.svg',
  openGraph: '/images/blog/aumenta-trafico-for-google-en.jpg',
  tag: 'KPI',
  lang: 'en',
};

Alejandro Hernández, a very passionate entrepreneur, decided to create an online clothing store for men. He paid a friend to design a brand. He then hired a developer to set up his online store on Shopify. Finally, a photographer to shoot photos of his products. After 3 months and a lot of money invested, he launched his store to the public. He created an account on Instagram and Facebook and started posting. Alejandro wondered what was happening, what he could do to get more people to visit his page and start selling. Sales never came.

Alejandro realized that there is no magic wand that will make people visit his site. He began to do research all over the Internet to find out what he can do to start selling and discovered the following: **5 tips to start creating more traffic and sales in your e-commerce.**

## 1. Get a good product to sell.

Validate that the product you offer is salable, it will do you no good to have the most innovative and beautiful page if your product is not desired by consumers. It is almost a fact that if you have a bad product your online store will fail.

However, by having a good product, make sure that the entire buying experience is flawless; avoid mistakes such as poor packaging, poor description, opaque prices and shipping costs. This way you will offer a product that arouses the interest of the potential client.

Within this, it is also important to take into account the way in which we offer said product. If we are not specific in what we are offering, the client could end up not understanding our product and discarding it, opting for something that is more convincing.

Regardless of the market you dedicate yourself to or the product you sell, in e-commerce your customers do not have a physical approach to the product, that is why they need something that convinces them to acquire it, and that is precisely the work of images and videos.

There is a saying that “an image is worth a thousand words” and the reality is that in the case of e-commerce, an image can completely ruin your chances of reaching your goal, by choosing the right image, your potential customers will know exactly what they are acquiring, in the same way, the language with which we communicate is just as valuable, hence the importance of being clear and direct.

Do not keep information between the lines regarding issues such as shipping costs and taxes, it is important that you let your customers know this information so that there are no misunderstandings and you do not lose credibility.

Also remember that when one of your products leaves the market, or you have run out of stock, it is important to make it visible so that anyone entering your site can access this information and can anticipate their purchases, easing their search process.

## 2. Make paid campaigns in search engines and Social Networks

Investing in advertising if you have a budget is the best thing you can do if you want to increase traffic to your page in the short term. Although this implies an increase in your cost per customer acquisition. Hiring an SEM professional will make you worth every penny invested.

There are several platforms for online advertising, here we will cover some and recommend some of the best practices to get results. The first is Meta Ads; where you can advertise for Facebook and Instagram. The recommendation is that you configure your account correctly to obtain the expected results. For that you have to configure the pixels and synchronize your online store with the Facebook catalogs to be able to carry out dynamic remarketing campaigns and thus be able to make sales online. The second recommended platform is Google Ads. Here you can do keyword campaigns in search engines, display, Google Shopping and YouTube. Ads on YouTube are considered invasive and people often wait for the moment to skip it and continue. In addition, the cost per click on YouTube ads is very high, it is considered very good practice to make remarketing ads for the audiences generated by the visits acquired from search engines.

Be concise in what you want to say in your advertising: talking too much or going overboard could turn away potential customers' attention instead of engaging them.

## 3. Influencer Marketing

Influencer Marketing is also quite effective, by hiring an influencer with a good reach in social networks, you guarantee to give your brand greater visibility, by making famous people be seen using it, a greater number of people will want to acquire it. We can classify influencers by their number of followers: Nano-influencers (between 2K and 5K), Micro-influencers (between 5K and 100K followers), Macro-influencers (between 100K and 500K followers), Fame-influencers (between 500K and 1 Million followers), Mega-influencers (Over 1 Million followers).

If your online store is just starting out and you don't have that much budget, working with nano-influencers and micro-influencers is a very good alternative because we don't invest as much money as you would with someone very famous. It is important to do some research to find out if the influencer you are going to hire is the best option for your brand. You have to take into account the reach, the engagement and if their audience is the right one for your brand.

There are tools to measure the audience of influencers and see which is the one that best suits the needs of your advertising campaign, some examples are the following:

- GetFluence
- Foutstarzz
- Upfluence
- SocialBaker
- <a href="https://hypeauditor.com/en/" target="_blank">
    Hyperauditor
  </a>

## 4. Content Generation

It is important that you have a well-designed strategy for generating valuable content that will retain your followers on social networks and keep them interested in your brand. Value content is everything that can be useful to your followers beyond the simple advertising of the products you sell, content that is of interest to your targets or potential customers.

In addition, you can carry out strategies such as Giveaways. This is an interaction that can generate many leads and conversions because the dynamics of contests or giveaways of this style tend to work as a "referral program" since one of the bases is usually to tag friends to be able to participate, hence, they can tag more friends and thus create a community. If you offer a prize or win that excites your potential customers, they will not hesitate to participate and this will attract more people, almost like a domino effect. You will need to take good care to correctly monitor who is participating, here are some tools that can make this easier for you:

- Sweep Widget
- ShortStack
- Gleam
- Outgrow
- Vyper

## 5. SEO Positioning

Making our online store findable and well positioned by search engines is key to increasing our traffic. These efforts can take time to implement and deliver results. That is why it is important to start working on them from day zero. Take care of all the aspects of SEO On Site such as the keywords you use in the titles and descriptions, in addition to taking care of the name that your products have. Align your content strategy to SEO. Use long tail terms, those terms much more specific than simple keywords that are easier to position, being long terms, the probability of a sale is guaranteed by getting the attention of the target, hence the importance of using correct keywords that lead your customers to your website.

Another important factor to take into account is loading times. If your website takes time to load between sections or just open, your visitors will lose interest and probably decide to look for another business that offers the same product or a similar one avoiding this technical problem.

To prevent this, you must improve the loading speed of your e-commerce website, guaranteeing that all the features of the design you have will be visible for one to three seconds, which is the time period in which a potential customer would start to lose interest. .

We invite you to read the. <a href="https://adhocti.com/en/blog/4-errors-that-few-pay-attention-to-and-brutally-slow-down-your-site-speed" target="_blank"> 4 errors that few attend to and brutally slow down the speed of your site</a>

## Conclusion

During the last two years, (largely due to the pandemic that affected the world), e-commerce has had an exponential growth. According to eSemanal, a news portal dedicated to following notes regarding the world of electronic commerce, “in the pandemic, changes in consumption habits contributed to the increase in online sales. The impact was such that electronic commerce grew 81% nationwide compared to 2019, which is equivalent to 316 billion MXN.”

The problem that arises as a result of this growth is that the market becomes a much more competitive space; therefore, it is important that if you want to stand out from the rest, you implement an effective SEO strategy to guarantee your website more traffic and therefore, a greater flow of sales.
There are several ways to get more traffic from visitors to your e-commerce website, given the fluidity with which the competition advances day by day, it is important to stay ahead.

Making your site attractive, reliable and also dynamic can be an element that completely changes the course of your business, in this post we will teach you 5 techniques to apply to attract visitors, however, this does not always translate into conversions, If after reading this entry you are interested in learning more, we recommend that you visit this <a href="https://adhocti.com/en/blog/how-to-increase-the-conversion-rate-on-your-e-commerce-site" target="_blank">
post on our blog</a> , where we teach you strategies to translate visits into conversions.

If you have any project in mind, at ADHOC we’re here to support you, contact us.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


Alejandro Hernández un emprendedor muy apasionado decidió crear una tienda de ropa en línea para caballeros. Pagó a un amigo para diseñar una marca. Después contrató a un desarrollador para configurar su tienda en línea en Shopify. Por último a una fotógrafa para que sacara las fotos de sus productos. Después de 3 meses y mucho dinero invertido lanzó su tienda al público. Creó una cuenta en Instagram y Facebook y empezó a publicar. Alejandro se preguntaba qué es lo que pasaba, qué podía hacer para que más gente visite su página y empezar a vender. Las ventas nunca llegaban.

How to increase your e-commerce traffic and generate sales?

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: 'How much does it cost to develop an app in Mexico in 2022?',
  description:
    'Descubre cual es el costo de una app móvil en Mexico. Todos los factores a considerar cuando vas a crear una app. Desde los costos fijos, horas de desarrollo, diseño y las diferentes tipos de apliaciones.',
  date: '2022-03-10',
  author: 'Marianelly Roman',
  image: '/images/blog/app-cost-mexico.svg',
  thumbnail: '/images/blog/app-cost-mexico-blog.svg',
  openGraph: '/images/blog/app-cost-mexico-post-for-google-english.jpg',
  tag: 'Budget',
  lang: 'en',
};

## Application Market Basics and why investing in one for your business.

The mobile application market has become a millionaire industry and it’s expected that over the years it will continue to grow. According to <a href="https://www.statista.com/outlook/dmo/app/united-states" target="_blank">Statista</a>, the digital statistics platform, by the end of the current year 2022 more than 258 million applications are expected to have been downloaded resulting in a total of US$111,778m generated.

In 2011, Murdoch University in Australia along with the Indiana University in the US conducted a study on how mobile applications can produce a positive impact in terms of user experience for businesses, since the level of sales after use (or not) of applications from recognized brands was compared, it was then found that consumer behavior was more beneficial for brands when they had an application that helped them fidelize their customers.

Investing in an app whether it is for your company or organization has many benefits, since it allows you to weave a closer link with the client, distinguish your mark from the potential competitors by being up-to-date and with that, establishing competitive leverage becomes a fact.

If you have detected a need in your business and would like to develop an app to have it fulfilled but are in doubt whether it's the right choice, how much it will cost or even what kind of App suits you the best according to your business model, etc. Don’t stress, the ADHOC team has you covered in this article.

First of all, here are some points that will give you light:

1. What kind of need is it covering? (Marketing, education, logistics)
2. Who is the target? (What market sector are you trying to reach with this app)
3. Tech defining (Android, iOs, React Native or Web App)
4. Functions (Chatting, Profiles, Calendars, E-Commerce)
5. Working with the best. (Explore the different options for building the app, will you build it yourself or hire an agency or independent developer?)
6. App publication (What operating system is able to support it?)
7. Have in mind the imminence of future updates and improvements.

## How much will it actually cost?

Here we turn to the central question, how much does it cost to develop an app in Mexico in 2022? **The answer is simple since there is really no universal specific rate to charge for the development of an app**, it all relies on different factors such as those mentioned in the seven previous points, even so, there are average prices. For example, the stimated cost for a simple app is around **$6,500 USD**, on the other hand, the cost of an application of medium complexity is between **$15,000 and $50,000 USD**, while an App of high complexity like Uber's can cost up to **$75,000.00 USD**; being all of these just approximate costs.

## Understanding what you need and why.

In ADHOC TI, we are experts who work on what suits our clients better according to what it’s presented to us on their first approach. We get involved to the point where we understand the client’s issues and goals expected with this solution that may be given by us, with that being done we make a full analysis on what would give the best measurable results for the better outcome always with the guarantee of use of high-end technology used for developing apps such as Airbnb, Uber and Spotify.

You can visit this <a href="https://adhocti.com/proyectos" target="_blank">link</a> to take a look at some of our projects and see how we have helped important enterprises in and out of Mexico to give yourself an idea of what we can do with your brand.

The more we get to know your business model, the easier it will be for us to give you a panoramic view of what kind of solution will help you the best to boost your growth to a whole new level. It might look simple to just give a price and charge you for it, however, we are strong believers that in the current digital era not everyone needs the same solution to meet their specific goals, let us help you identify what’s yours.

Interested in developing an app? Contact us! We’ll be happy to share our expertise and proven results with you and help you achieve what you want with exactly what you need.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


Descubre cual es el costo de una app móvil en Mexico. Todos los factores a considerar cuando vas a crear una app. Desde los costos fijos, horas de desarrollo, diseño y las diferentes tipos de apliaciones.

How much does it cost to develop an app in Mexico in 2022?

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: 'How can I be more organized this 2022?',
  description:
    'The business world is by nature complex, especially these days where it is necessary to stay ahead in a competitive context where digitization is the main weapon to use, the key is to always orient it in a way that translates into the best experience for customers and prospects; here comes automation, a tool that will facilitate your company´s repetitive processes generating better results and ensuring a pleasant experience for the consumer.',
  date: '2022-01-13',
  author: 'Marianelly Roman',
  image: '/images/blog/organizado-post.svg',
  thumbnail: '/images/blog/organizado-blog.svg',
  openGraph: '/images/blog/organizado-post-for-google.jpg',
  tag: 'Productivity',
  lang: 'en',
};

We are at the beginning of the year, so it is very common to start making New Year's resolutions.
New Year's resolutions, affirmations through which we set goals to make improvements in our lives on a spiritual, personal or professional level.
goals to make improvements in our lives on a spiritual, personal or professional level.

For our part, in ADHOC consulting one of our resolutions this year is to raise the level of your business, company or practice, so we bring you 6 tips to be more organized, because we know that in this way both you and we will achieve our goals.

## 1. Planning: establish well-drawn, realistic and achievable goals and objectives.

We often tend to neglect the importance of planning, especially when we yearn for immediate gratification in terms of results, it is important to understand that it is precisely this rush to obtain them that keeps us away from them. If we work with a well-planned structure, knowing where we want to get to, we will be getting closer. It is a matter of working intelligently, not of working harder.

## 2. Maintain a clean workspace: environment is everything.

Let's not fool ourselves with the philosophy of "Creative Chaos" having an orderly environment will help you concentrate, clutter is a distractor.

## 3. Search for useful tools: Facilitate work through the use of technology.

In the previous point we talked about the importance of planning, to facilitate it we can make use of tools that take away some of the complications that come as a result of manual work, human error is the order of the day and can make us fall into disorganization and loss of time that reduces our efficiency.

Keeping a physical agenda is functional, however there is always the risk of forgetting to check it or misplacing it. There are several tools to help us with this, including applications such as Google Calendar, which can help us plan our day-to-day commitments, preventing us from missing important things by sending notifications with reminders prior to the commitment in question.

Examples of tools that help you be more efficient:

- Calendars (Google calendar, Apple Calendar, Outlook Calendars, among others)
- Task or project managers (Notion, Trello, etc.)
- Time keeping applications
- Note-taking application (with templates)
- Habit tracking, distraction prevention tools (Asana, Blobby, SnapHabit)

In a [previous post](https://adhocti.com/blog/why-automate-my-business) of our blog we introduced you to Genda, another tool that is of great help since it combines features that contribute to make an appointment scheduling much more orderly and simple than the conventional one for any professional who requires this task when providing his service.

## 4. Set times: don't miss out on the things that matter.

Your time is as important as the results you expect to obtain by investing it, so it is important that you manage it correctly without missing out on anything.

Plan your weekly workflow and meetings, designate a schedule and the duration of the different tasks you have for that week, likewise make a daily planning. Don't let your work days be a surprise, work every day focused on your goals.

## 5. Know and respect your limitations when working: we all have them.

The best ideas do not come from tired or overworked minds, it is always necessary to recognize when to stop, hence the importance of the above points, it is always better to dedicate 6-7 hours of meaningful work than to work non-stop for 10 hours in order to expect the best results. Always make sure to respect what your limits are when assigning the workload for your day to day, both for you and for your team.

At this point we return again to the usefulness of technology to make our tasks less complex and thus represent less mental fatigue, let us not skimp on its use.

## 6. Have clear strategies: application of "Las Tres D".

This method, called "Delegate, Delete or Do", refers to the three decisions you can make regarding the activities you considered pertinent to achieve one of your goals during the planning process.

By eliminating we do not mean that x activity has no relevance and should be removed from the list forever, but the recognition that it may not be strictly mandatory for that particular day, that is, it is simply to choose which activities are more urgent to give them the priority they have or, if there is the probability, delegate them to another teammate who can perform them to generate synergy of group work and move forward.

### Conclusion

Being organized and disciplined is the best way to achieve goals and fulfill purposes, it is also one of the human qualities that opens more doors today, because it facilitates any job and makes people perceive you as a good leader, because an organized person always knows what to do next.

To be organized you must know how to establish a plan with priorities and limitations to provide structure and make a path that leads you to your goal, only by organizing yourself you have the necessary skills to organize others.

In this article we review a series of ways to achieve this, along with a series of tools that will help you in your process, it's time to put them to the test!

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


The business world is by nature complex, especially these days where it is necessary to stay ahead in a competitive context where digitization is the main weapon to use, the key is to always orient it in a way that translates into the best experience for customers and prospects; here comes automation, a tool that will facilitate your company´s repetitive processes generating better results and ensuring a pleasant experience for the consumer.

How can I be more organized this 2022?

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: 'Why automate my business?',
  description:
    'The business world is by nature complex, especially these days where it is necessary to stay ahead in a competitive context where digitization is the main weapon to use, the key is to always orient it in a way that translates into the best experience for customers and prospects; here comes automation, a tool that will facilitate your company´s repetitive processes generating better results and ensuring a pleasant experience for the consumer.',
  date: '2021-12-21',
  author: 'Marianelly Roman',
  image: '/images/blog/automatizacion-header-image.png',
  thumbnail: '/images/blog/automatizacion-blog-post.jpg',
  openGraph: '/images/blog/automatizacion-post-for-google.jpg',
  tag: 'Marketing',
  lang: 'en',
};

The business world is by nature complex, especially in these days where it is necessary to stay ahead in a competitive
where it is necessary to stay ahead in a competitive context where digitalization is the main weapon to be used.
digitalization is the main weapon to be used, the key is to always orient it in a way that will
in a way that translates into the best experience for customers and prospects;
here comes automation, a tool that will facilitate your company's repetitive processes
repetitive processes, generating better results and guaranteeing a pleasant customer experience.
experience for the consumer.

## Automation 101

According to ASTERA, the automation process can be explained in three simple steps.
in three simple steps: Extraction, transformation and load (extraction,
transformation and load) where:

- **Extraction** refers to the process of acquiring the necessary information
  to generate the database of those processes that we want to automate;
  Extraction refers to the process of acquiring the necessary information to generate the database of those processes we want to automate.
  the database of those processes that we want to automate;

- **Transformation** to the required format in order to filter the information and organize it in such a way that it is
  and organize it in such a way that it is organized in such a way that it facilitates the next step of the
  in such a way that it facilitates the next step of the process;

- **Load** which consists of loading already segmented information into the system that will
  system that will help us to simplify some given complexity.

Some examples of automation that you are probably familiar with are as follows:

- Check-in and check-out counters in offices.
- Employee databases.
- Technical support chats.
- Purchase order automation.
- Customer service bots.
- Appointment or meeting scheduling systems.

At ADHOC we offer solutions to real problems, that's why it is important for us that you know the advantages that automation can bring to your business in terms of efficiency and productivity.
advantages that automation can bring to your business in terms of efficiency and productivity,
recognizing that nowadays any business needs three pillars to prosper:

1. Moving from complexity to simplicity.
2. Pay special attention to the digital experience.
3. Help the customer move up your value ladder.

Understanding these three pillars and applying them correctly using process automation results in cost reduction
process automation results in reduced costs, increased customer satisfaction (generating loyalty) and
(generating loyalty) and facilitating the scalability of your business.

## Start automating your business, we tell you how

An example of a useful automation tool developed by ADHOC is

<a href="https://genda.me" target="_blank">
  Genda
</a>
, a Web App designed to eliminate the problem of arranging a date using a myriad of messages, which is
usually a cumbersome and uncomfortable process. As human beings, it is normal for us to find it difficult
to agree on schedules that suit those involved. schedules that are convenient for those involved.

### How does Genda work?

<Image src="/images/blog/genda-agendador.png" width={642} height={422} />
By accessing the website <a href="https://genda.me" target="_blank">
  https://genda.me
</a> you can create an account. It is linkable with your favorite calendar, whether it is Google, Office/
Outlook Apple or others, this way you will get a shareable link with which your clients will be able
to know your availability and choose from your your availability and choose from your available dates.

- Log in to the website
- Create your account
- Create one or several events depending on your needs.
- Link it to your calendar
- Share the link(s)

And that's it, let your agenda fill itself avoiding confusions and unnecessary talks trying to agree
and unnecessary chit-chat trying to agree on a date and time that works for both of you.
date and time that works for both of you .

Likewise, if needed, Genda can generate a Zoom link
link that will be sent to both parties with a reminder of the appointment to avoid the famous no-shows or
to avoid the famous no-shows or that one of the two parties forgets that an appointment (in this case virtual) was
an appointment (in this case virtual) with the other.

Another advantage is that also through this tool your clients will be able to
make total or partial payments (i.e., advances) of the total cost of the appointment directly to your
directly to your bank account, thus guaranteeing their interest in attending the appointment and
the same and reducing the likelihood that they will not show up and you will lose time and
and wasting time and revenue.

## Conclusion

Manual data handling can increase the chances of errors,
execution time and investment of resources for these issues,
automation comes to be the solution, by applying it in repetitive processes of your business
processes of your business you guarantee an increase in efficiency and results. Do not underestimate
the added value that automating processes can mean for your company,
Dare to take it to the next level, at ADHOC we are here to help you.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


Why automate my business?

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: '4 UX design fundamentals that impact SEO',
  description: 'Discover which user experience fundamentals impact search results',
  date: '2021-09-01',
  author: 'Ángel Eduardo Ochoa',
  image: '/images/blog/seo-ux-infografia.png',
  thumbnail: '/images/blog/seo-ux-post.jpg',
  openGraph: '/images/blog/seo-ux-open-graph.jpg',
  tag: 'Marketing',
  lang: 'en',
};

There is nothing more horrible than working on a project for months and having your product
your product doesn't generate the sales you were hoping for.
Spending your effort and money can be frustrating. It's possible
that what you created is not optimized for search engines (SEO).

Until before 2014, when the algorithm hadn't evolved to what it is today, Google
what it is today, Google optimized for search robots.
All you had to do was mention keywords on your site, buy a few links and wait for them to
a few links and wait for the changes to be reflected. Today this is different.
Today it's different, we no longer optimize for robots or search engines, we
search engines, we optimize for **people** so we need to
optimizing the search experience for people is key.
We have to focus on giving the best response taking into account the context.
context.
Applying SEO best practices will help you position yourself
at the top of the search engine results and help you get the traffic you need to
get the traffic you need to achieve your goals.
Making sure **people** have a good user experience will result in user satisfaction and retention.
will result in user satisfaction and retention.

## What are the UX factors that impact SEO positioning?

The fundamental pillars for the SEO to work well are: the
**Technical SEO**, which is doing everything possible to make your site easy to read for algorithms and
easy to read for algorithms and people. **Strategy and content**
which is creating the content to solve what people are looking for.
And the third one is **authority**, what we have to achieve is to make the algorithm
trust the website to show it in a more relevant position in the search results.
search results. We achieve this by creating the best content in a specific niche
a specific niche and making other sites link to our page.
Below we list the UX factors that impact SEO from least to most important.
important to the most important.

### Responsive design

Having a design that adjusts to the devices your customers use and above all that has an experience that prioritizes cell phones will make the user have a memorable experience.
Since 2015 Google implemented what is called "Mobilegeddon" where its main effect was to give priority to pages that were optimized for mobile. Without affecting desktop search results.
As of 2018 Google announced the <a href="https://developers.google.com/search/blog/2018/03/rolling-out-mobile-first-indexing" target="_blank">
“Mobile-First Indexing”</a> where it gives priority to mobile leaving aside the sites that were only made for desktop.
It goes without saying to question if your site has to be optimized for mobiles since nowadays the traffic from mobiles is higher than from computers.

### Simple navigation

<Image src="/images/blog/navegación-simple.png" width={785} height={517.81} />A good navigation that
helps users easily find the features you require. This should be an essential part of your SEO
strategy. The navigation architecture is not only key for the key for the user is also important for
Google crawlers to index your site correctly. your site.

### Loading speed

A common example of a bad experience is a slow response from a website.

The <a href="https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/page-load-time-statistics/" target="_blank">bounce rate increases by 32%</a> when the site takes 1 to 3 seconds. This means that if your page does not load in a few seconds,
increases the possibility that the user will abandon it. It is very important to know all the metrics
metrics in order to be able to optimize them. If you want to know more about this topic we recommend you to read
our article <a href="https://adhocti.com/blog/4-errores-frenan-velocidad-de-tu-sitio" target="_blank">"4 errors that few people pay attention to and brutally slow down the speed of your site"</a>. Also
you can download our guide <a href="https://adhocti.com/e-book/analisis-profundo-de-velocidad-para-responsables-de-marketing" target="_blank">"In-depth site speed analysis for marketers".</a>

### Quality content

Writing unique and original content should be an essential part of your SEO strategy.
It is very important to be able to bring new content to the community. In addition, Google has the
the ability to detect content that is being used from other sites.

This can have serious consequences such as a penalty in your results or even the removal of your page
or even the complete elimination of your page from the ranking. That is why it is very
very important to follow the measures implemented by the <a href="https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines?hl=en" target="_blank">Google Quality Guidelines</a>.

### Conclusion

Having a site with a very good user experience will help you to climb up in
SEO positioning, since Google currently measures how the user interacts with your page, from the bounce rate
with your page, from the bounce rate, if it is easy to navigate through the site, it measures the <a href="http://www.google.com" target="_blank">CoreVitals</a>
that are essential for the loading speed and above all you have to create valuable and original content.
and above all, you have to create valuable and original content.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


Discover which user experience fundamentals impact search results

4 UX design fundamentals that impact SEO

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: 'Sell and grow like the big boys: Headless Commerce',
  description:
    'Learn about the characteristics of a Headless E-commerce and how it can help your company by taking advantage of various sales channels.',
  date: '2021-05-31',
  author: 'Ángel Eduardo Ochoa',
  image: '/headless-commerce-post.png',
  thumbnail: '/headless-blog.png',
  openGraph: '/headless-open-graph.png',
  tag: 'Headless commerce',
  lang: 'en',
};

In May 2018, Óscar, when he left the meeting with his employees and suppliers, realized that he had wasted his time and resources.

Óscar is a renowned businessman in the city. He owns a very important shoe store throughout the region, he has many branches with very good products.

Back then they only had a basic corporate page. Oscar asked the Marketing Director to find a supplier capable of developing an online store. After three months of searching, Paty found the provider. When delivering the first stage of the project, the product information was very strange.

The supplier requested the product information. Óscar told him that all the necessary information was in the company's system. A connector was created that synchronized the system information with the online store. Then problems began to arise: very rare product names, poor descriptions, and products with no image.

<Image src="/product-card-bad-information.png" width={742} height={382} />

Paty knew that all this had very bad consequences: bad image, bad positioning in Google, few sales and most of the users left the store just by entering. Paty took the initiative to fill out the information by hand. The work became very overwhelming so he asked his boss that they should hire three more people to fill out the information. After three months of work, the information was completed. At that time hundreds of collections of the new season arrived that should enter the store.

The team was exhausted. They realized that in addition to them there were more people who had similar problems. Pedro who is in charge of the mobile application, Sofía who is in charge of filling out the product information on Instagram and Facebook, Juan who is in charge of the digital kiosk. They all do the same job but for different sales channels. This was already too much.

If the problem is not addressed the consequences are clear, wasted time and resources will be unsustainable for the business. The Marketing Director will not have time to focus on key activities that lead her to meet business objectives. And employees will continue to be tired and upset.

Finding a solution to this problem had become important. They were looking for a way to be able to centralize the information so that there is a single source of truth in order to maintain consistency. That can reduce the amount of work of the collaborators. That allows to adopt the new forms of purchase that customers demand. That each channel has a unique experience and the company can be more competitive. It sounds very easy to say. But how do we do that? The answer is **headless commerce**.

The **headless commerce** is an **e-commerce** solution that stores, manages and delivers content to the different sales channels. The platform completely separates the system that manages the information (Back end) and the sales channels (Front end). In other words, the back end and the front end work independently.

<figure>
  <Image src="/headless-arquitecture.jpg" width={1893} height={932} />
  <figcaption>https://commercetools.com/headless-commerce</figcaption>
</figure>

Major companies in the region have already started to adopt **headless commerce** in their technology stack. Apart from the **e-commerce** most important worldwide, such as Amazon use this type of architecture to sell on their voice device (Alexa), web application, website and they even have a button to order products from your home. They serve all these sales channels without affecting the system that is behind all this.

## The main benefits of headless commerce are:

- Consistency of information in all sales channels.
- Personalization of the experience on each device
- Marketing more agile
- Ability to integrate with other platforms where your clients may be.

Taking advantage of these benefits makes your **e-commerce** more competitive by allowing you to have multiple sales channels and more importantly, increases sales for the business.

But not everything is perfect with this approach.

Óscar, Paty and the team wondered what it means to adopt the approach ** What are its main risks? ** Headless commerce is certainly not for all businesses. How it helps you reduce your costs involves having a team for the administration of the back end and having a team that develops the front end in each sales channel. As there is no specific template for each channel, it is difficult to preview each design beforehand. This can hinder the activities of the marketing team that relies on the IT team. But considering the size of Oscar's company, the company has the maturity to adopt this approach and the results it could generate in sales are imminent.

The decision that must be made before starting your e-commerce is that if you are mature enough and can afford the investment necessary to develop these technologies, then you should take the **headless** approach. If you are a startup company that is not big enough to face this investment, take a traditional e-commerce approach. You can start with ready-made platforms such as **Shopify**, **Woocomerce with Wordpress**, **Magento** among others. At **ADHOC TI** ® we implement and develop technologies for the back end and front end. We help your brand to establish safe steps in the foundations of your company. <a target="_blank" href="https://adhocti.com/servicios/llamada">Here you can schedule an advisory call</a>. Our team of e-commerce experts can help you.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


Learn about the characteristics of a Headless E-commerce and how it can help your company by taking advantage of various sales channels.

Sell and grow like the big boys: Headless Commerce

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: 'How to prepare your digital project for the new Marketing 2022?',
  description:
    'It is well known that in 2022 Chrome will block third-party cookies, something that Safari and Firefox have already done. Something that has in check all the advertisers who have been doing practices that until 2021 were the best',
  date: '2021-05-04',
  author: 'Ángel Eduardo Ochoa',
  image: '/cookie-3er-bloqued.jpg',
  thumbnail: '/preparar-producto-digital-2020.jpg',
  openGraph: '/preparar-producto-digital-2020.jpg',
  tag: 'Marketing',
  lang: 'en',
};

It is well known that in 2022 <a href="https://marketingland.com/google-chrome-third-party-cookies-will-be-gone-by-2022-274313" target="_blank">Chrome</a>
will block third party cookies something that Safari and Firefox already
have made. This has all the advertisers who come in check
performing practices that until 2021 gave the best results.

First for those who do not know. What are third-party cookies?
They are a file that is downloaded to your computer when you browse sites
web, but they come from a different domain than the one you are on. For instance
if you visited a hotel page you could receive cookies from Facebook,
Google and other sites. And start seeing ads from this page.

What does it mean for online advertisers? They will no longer be able to track
of users as they have done. They will have to implement new ways of
collect data. But what does this mean. What is going to happen to the
advertising companies like Google and Facebook? What is the plan to minimize
What impact will this have on the way you advertise today?

## What steps are the big guys taking in the industry?

Facebook to date (May 2021) has used third-party cookies with which
called "Facebook Pixel" that allows you to track different events
that the user does on your website. For example visits, products seen, added to the cart and purchases made.
The pixel will stop being used in 2022. Facebook has a plan to continue collecting information from
the users. Which would be to install what the conversion API calls. This
is a tool that allows you to share key web and offline events,
or actions of the clients, between your server and Facebook's. Today
you can now install the tool and collect information. Of that
This way you will anticipate what will be the death of the Facebook Pixel. AND
do not wait for this event to occur to take action.

Google for its part is also preparing for this change and refuses to lose the
greatness of your advertising earnings. That is why Chrome
introduce <a href="https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/" target="_blank">Privacy Sandbox</a>; a concept
which employs a set of standards to remove third-party cookies and replace it with an alternative of
viable primary privacy. It has also announced an alternative for data collection
called <a href="https://www.trecebits.com/2021/04/16/que-son-las-floc-la-alternativa-de-google-a-las-cookies/" target="_blank">FLoC</a>
(Federated Cohort Learning) which is an algorithm that allows the user to hide in a crowd.
What it will do is that you will see users as part of a grouping and not as individuals.
Which will allow to continue generating profiles with their different behaviors without
use third party cookies. The first tests of Google indicate that its effectiveness is
95% compared to the advertising that has been done.

On the other hand, it has also announced an alternative to what we know today as remarketing
called <a href="https://adtechexplained.com/fledge-explained/" target="_blank">
FLEDGE</a>. It is something similar to what Facebook is doing to install an API in your
server that allows to continue collecting user data. It is estimated that it will be available at the end of the year.

## Our recommendations

With the aforementioned information we come to the main question of the article
**How to prepare your digital project for the new Marketing of 2022?**

The answer that I am going to give you has two alternatives. One is to be aware
from the <a href="https://www.facebook.com/business/news" target="_blank"> news
Facebook </a> and <a href="https://www.thinkwithgoogle.com/" target="_blank">
Google </a> and implement the tools they propose to continue advertising our products
very similar to how it has been done. The other is to bet on a vision more to
long-term and look for creative ways to collect first-hand user data
for us to be owners of that information. Bet on a direct relationship with him
customer. Have a more centralized view of the user. Create digital projects
good enough to generate positive habits in people and to depend less
of advertising budgets.

Apparently companies like Facebook and Google have not learned the lesson of 20 years
third-party cookies. User privacy is something to be followed for
fighting and defending. People deserve it. What they are doing is very similar
to what they were doing. And we believe that in some future these new tools
they can also be eliminated. That is why we recommend you use them as much
that you can. But that you are profiling your product to something that depends less on the
advertising of these two giants. The one who takes the initiative today will be the one in the
Future will have an advantage under this new paradigm.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


It is well known that in 2022 Chrome will block third-party cookies, something that Safari and Firefox have already done. Something that has in check all the advertisers who have been doing practices that until 2021 were the best

How to prepare your digital project for the new Marketing 2022?

import Layout from '~/components/BlogLayout';

export const meta = {
  title: 'How to increase the conversion rate on your e-commerce site',
  description:
    "Optimizing your website to have more conversions in high peaks of temporary traffic in your online store will give an additional boost to sales and generate higher income. So let's get straight to the point. How will we increase the conversion rate?",
  date: '2021-01-29',
  author: 'Ángel Eduardo Ochoa',
  image: '/tasa-de-conversion.svg',
  thumbnail: '/como-aumentar-la-conversion.jpg',
  openGraph: '/como-aumentar-la-conversion.jpg',
  tag: 'Marketing',
  lang: 'en',
};

ADHOC is taking a full service approach to prepare you for the new year 2021, we have collected valuable information from the different areas of the company and we are here to describe what we consider to be the best tactics from the perspective that combines different areas such as Marketing, Design of user experience (UX), Development, and more.

Optimizing your website to have more conversions in high peaks of temporary traffic in your online store will give an additional boost to sales and generate higher income. So let's get straight to the point. How will we increase the conversion rate?

## 1. Extract baseline data and set realistic goals

Increasing your conversion rate starts like all metrics, understanding our information. Tip number one: don't compare your stats with generic e-commerce competitors. Your conversion rate depends on your product, industry, and unique pricing strategy. Therefore you only have to pay attention to the historical information of your business.

To start we recommend checking the data from last year, find your sales trends and ask yourself what you could take advantage of that information and what trends can you extract from the data and where do you see room for improvement?

Then try to extract information from your segment. In this case we are talking about the conversion rate, then try to see the numbers from this perspective for example:

We recommend extracting the information from your [Google Analytics](https://analytics.google.com/) or from your e-commerce platform such as Shopify or Woocommerce. It does not matter much where you get your information from as long as you are able to get the data and get to work.

Then try to extract information from your segment. In this case we are talking about the conversion rate, then try to see the numbers from this perspective for example:

<ul
  /* Se necesita usar HTML para usar aria-label en este caso */
  aria-label="Preguntas de conversión de su segment"
>
  <li>What genre is converting the most?</li>
  <li>What are their interests and demographics?</li>
  <li>Are they shopping for themselves, for their wife, or for their children?</li>
  <li>Is the conversion different by region or country?</li>
  <li>Are the conversions from desktop or mobile devices?</li>
</ul>

Once you have this information you can have a better understanding of your historical information, you can complete critical things:

- <u> Objectives: </u> You can propose a realistic and achievable objective for your following quarters
  based on in the results of your sales last year.
- <u> Segmentation: </u> You can have a better understanding of what segments of your audience are converting
  plus. You can create a plan to segment your advertising to those audiences by solving and speaking
  directly to your pain points.

## 2. Testing A/B

When it comes to A / B testing tools we highly recommend [Google Optimizer](https://marketingplatform.google.com/intl/es/about/optimize/) because it is free and allows you to run tests that are directly integrated with Google Analytics. These actions can be used to personalize certain content. You can use this tool to test different copywriting, images, calls to action, button colors, the length of your forms, and more.

Testing the different variants of each element of your web page will help you to be sure that your page is optimized to convert to the maximum.

## 3. Content, content and more content

Content along with your copywriting is of utmost importance for your e-commerce strategy. In the context of increasing the conversion rate, it is necessary to be sure that your message and the tone that is used is constant in all communication channels, this impacts the user experience of your customers.

From a UX perspective, copywriting is a critical factor when it comes to conversion rate. Each message written on your web page is an opportunity to demonstrate the personality of your page to gain user trust. Site visitors who find a pleasant, consistent, and trustworthy tone in everything they write increase the likelihood of increasing your conversion rate.

It is also essential to ensure that the user can understand what you are selling and what is your value proposition in less than 3 seconds when arriving at the page, otherwise they will have a negative experience that causes a bounce on the site.

## 4. First check the speed of the site, then increase the speed of the site

From a Development perspective when it comes to increasing the conversion rate the first thing that is addressed is the speed of the site. Anything that can be done to increase the loading speed of the site must be done. In ADHOC we wrote an entire article that can help you improve the loading speed [4 errors that few attend and brutally slow down the speed of your site](/blog/4-errores-frenan-velocidad-de-tu-sitio) .

How important is the loading speed of a site? Google researchers set about testing and this is what they found:

- For every 3 seconds of waiting the bounce rate increases by 32%
- From 1 to 5 seconds of waiting the bounce rate can increase up to 90%.
- For every second that your site load increases, the conversion rate can be reduced by 7%.

A significant component when rate upload speed is images. It is important to optimize and compress the images of your products so that they do not affect the speed of the site.

## 5. Remarketing & Retargeting

What better way to increase your conversion rate than with customers who have historically made a purchase on your site.

You can start with extracting a list of buyers from last year. The good news is that you already have an email list so getting in touch will be easier than it sounds.

Once you have collected the information of your buyers, segmented by [buyer persona](https://blog.hubspot.es/marketing/que-son-buyer-personas). You can start by educating and informing through the different channels with specific messages for each group of customers. Successful remarketing strategies target a specific audience with content for each stage of the customer's consumer.

Remarketing tools like Facebook Ads can be very complex but extremely effective. You can segment by touch points, page views, products viewed, products added to the cart, purchases made, by gender and many other things. Normally we divide them by the stage of the conversion funnel, top, middle and bottom.

Do not forget to use emails for users who abandoned the shopping cart. Getting in touch with these people is essential to increase your conversion rate.

Most users don't convert on the first visit to your page. For that you have to earn their trust, a good remarketing strategy can take your e-commerce to the next level of conversion.

## 6. Urgency and scarcity tactics.

When we limit the existence of a product or promotion, the consumer generates a feeling of urgency that leads them to have to make a decision at that moment. It may sound like a deceptive tactic, but the results speak for themselves:

For example [Centre De Recherche DMSP](http://citeseerx.ist.psu.edu/viewdoc/download?rep=rep1&type=pdf&doi=10.1.1.195.4252) did a study on purchase delay, states that consumers enter a website and delay their purchase up to 70%.

Urgency and scarcity are two concepts of consumer psychology that analyze our motivations and fears, they can facilitate us to make a decision. Although our goal is not to make users make decisions on impulse, we can help them not to delay their purchase decision. Here are some ideas you can implement to improve your conversion rate in the short term.

- Limited time offers.
- Offers and flash sales.
- Offers with timer.
- Free shipping with discount.
- Mention that there is only “X” quantity of products left.

There are many ways to take advantage of the sense of urgency as they are very effective. But we have to keep in mind that it should not be our main objective. We have to be as realistic as possible with the sense of scarcity and use it when there really is a demand for our product, otherwise it will lose the characteristic that makes it so effective.

## Conclusion

We hope that some of the ideas we share in this article will help you maximize your top metrics in 2021. In addition to these tactics, there are more strategies that can lead you to increase your conversion rate. If you have a project in mind you can contact ADHOC to help fulfill your purposes.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


Optimizing your website to have more conversions in high peaks of temporary traffic in your online store will give an additional boost to sales and generate higher income. So let's get straight to the point. How will we increase the conversion rate?

How to increase the conversion rate on your e-commerce site

import Layout from '~/components/BlogLayout';
import Image from '~/components/Image';

export const meta = {
  title: '4 errors that few pay attention to and brutally slow down your site speed',
  description:
    'When it comes to performance, loading speed is one of the most important factors on websites. However, unless you know how the metrics work and especially the factors that affect it, you may find it difficult to improve them.',
  date: '2021-01-27',
  author: 'Ángel Eduardo Ochoa',
  image: '/blog-header-image.png',
  thumbnail: '/evita-errores-de-velocidad-de-sitio.png',
  openGraph: '/blog-header-image.png',
  tag: 'Marketing',
  lang: 'en',
};

When it comes to performance, loading speed is one of the most important factors on web pages. However, unless you know how the metrics work, and especially the factors
metrics work and especially the factors that affect it, you may find it difficult to improve them.

To reduce bounce rate and improve visitor engagement, it is essential that your site loads as quickly as possible.

Site speed can not only help you improve the user experience (UX) but also help you improve your site's ranking in Google search results (SEO).

## Why is the loading speed of a website important?

When it comes to site speed every second counts. It is a fact, a research conducted by Google concluded that for every 3 seconds of waiting, the bounce rate (A bounce occurs when a surfer leaves the site after viewing a single web page, within a few seconds.) increases to 32% and from 1 to 5 seconds the bounce rate increases to 90%.

<Image src="/bounce-rate-increases-seconds.jpg" width={600} height={510} />

In other words, if your page does not load in a few seconds, the possibility increases
the user leaves the page. Additionally, if you are investing in campaigns
to generate traffic **you are wasting part of your budget and reducing the probability of engagement and conversion.**

## How to measure the speed of your site?

Before making any changes to your website, you must first calibrate the
performance. There are several tools to do this: Metricspot, WooRank, Pingdom
Website Speed ​​Test, GTMetrix these are user friendly tools.

However, we recommend starting with Google PageSpeed ​​Insights, it is a very useful tool.
easy to use that allows you to measure the speed of your site on mobile and desktop.
It also gives you valuable information that helps you implement performance actions
so that your site has a better result in Google search.

<Image src="/page-speed-test.png" width={785} height={435} />

To use PageSpeed ​​Insights simply enter your URL and it will give you a
result from 0 to 100 to measure your page. Below the list you can find one
list of suggestions to increase the speed of your site.

The tool gives you solid information for suggestions and actions. A starting point
in order to start improving the loading speed.

## Avoid these speed errors on your website

### 1. Excess plugins

<Image src="/plugin-saturation.png" width={785} height={435} />

The use of plugins that complement your site may be affecting the speed of
load of it. There are different tools that can help us in some
things but they may be hurting others, therefore they may be affecting your
positioning in search results in Google. Plugins like Facebook
Chat or Hotjar may benefit you in some way, however it is important that you do
an evaluation so you can decide whether to delete them or continue with them. exist
different ways of doing this implementation so that they do not affect the speed of
load; We recommend doing your research or approaching a developer with
experience.

### 2. Images not optimized

<Image src="/bad-image.jpg" width={592} height={368} />

Optimizing images is critical as it can be one of the features that
They are affecting the load of your web page with more seconds. That is why very
It is important to use both the correct size and the correct format for each
image. Currently there are last generation formats that compress to the maximum
images as .webp which already has support for Firefox and Safari. Also if
you want to use an image for each resolution you have to take into account that for the
mobile version you need to use smaller images and desktop images
with larger size.

### 3. The low quality of the hosting

<Image src="/bad-hosting.png" width={785} height={355} />

Many times to save money we hire services that are not of the best quality
and that can be expensive, you may have the best web development, than your images
are compressed to the maximum, that you have the most simplified code but if the
quality of your hosting services is not good the loading times of the services of the
server will be very slow.

### 4. The use of libraries or page builders

<Image src="/slow-poke.png" width={845} height={500} />

Using pages or libraries to create sites like Wix, Wordpress, Boostrap by
mention some examples, they can lead us to generate very slow pages, the
CSS and Javascript file overhead that these pages use is sometimes
too much, much of this code is not necessary for operation but it does
affect the loading speed of your website. Professional development with
state-of-the-art technologies such as React with NextJS, Gatsby, etc. what are
optimization-oriented and developer-focused can help us to
implement memorable user experiences that will help you achieve the
results you need.

Now that you know what are the main loading speed errors of your
site, we recommend that you make all the changes that are within your reach so that
the user experience is excellent and your search results can go up.
If you want to learn more about the subject and understand details. Download the e-book
Deep site speed analysis for marketers.

export default ({ children }) => (
  <Layout title={meta.title} meta={meta}>
    {children}
  </Layout>
);


When it comes to performance, loading speed is one of the most important factors on websites. However, unless you know how the metrics work and especially the factors that affect it, you may find it difficult to improve them.

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