4 UX design fundamentals that impact SEO
There is nothing more horrible than working on a project for months and having your product your product doesn't generate the sales you were hoping for. Spending your effort and money can be frustrating. It's possible that what you created is not optimized for search engines (SEO).
Until before 2014, when the algorithm hadn't evolved to what it is today, Google what it is today, Google optimized for search robots. All you had to do was mention keywords on your site, buy a few links and wait for them to a few links and wait for the changes to be reflected. Today this is different. Today it's different, we no longer optimize for robots or search engines, we search engines, we optimize for people so we need to optimizing the search experience for people is key. We have to focus on giving the best response taking into account the context. context. Applying SEO best practices will help you position yourself at the top of the search engine results and help you get the traffic you need to get the traffic you need to achieve your goals. Making sure people have a good user experience will result in user satisfaction and retention. will result in user satisfaction and retention.
What are the UX factors that impact SEO positioning?
The fundamental pillars for the SEO to work well are: the Technical SEO, which is doing everything possible to make your site easy to read for algorithms and easy to read for algorithms and people. Strategy and content which is creating the content to solve what people are looking for. And the third one is authority, what we have to achieve is to make the algorithm trust the website to show it in a more relevant position in the search results. search results. We achieve this by creating the best content in a specific niche a specific niche and making other sites link to our page. Below we list the UX factors that impact SEO from least to most important. important to the most important.
Responsive design
Having a design that adjusts to the devices your customers use and above all that has an experience that prioritizes cell phones will make the user have a memorable experience. Since 2015 Google implemented what is called "Mobilegeddon" where its main effect was to give priority to pages that were optimized for mobile. Without affecting desktop search results. As of 2018 Google announced the “Mobile-First Indexing” where it gives priority to mobile leaving aside the sites that were only made for desktop. It goes without saying to question if your site has to be optimized for mobiles since nowadays the traffic from mobiles is higher than from computers.
Simple navigation
A good navigation that helps users easily find the features you require. This should be an essential part of your SEO strategy. The navigation architecture is not only key for the key for the user is also important for Google crawlers to index your site correctly. your site.
Loading speed
A common example of a bad experience is a slow response from a website.
The bounce rate increases by 32% when the site takes 1 to 3 seconds. This means that if your page does not load in a few seconds, increases the possibility that the user will abandon it. It is very important to know all the metrics metrics in order to be able to optimize them. If you want to know more about this topic we recommend you to read our article "4 errors that few people pay attention to and brutally slow down the speed of your site". Also you can download our guide "In-depth site speed analysis for marketers".
Quality content
Writing unique and original content should be an essential part of your SEO strategy. It is very important to be able to bring new content to the community. In addition, Google has the the ability to detect content that is being used from other sites.
This can have serious consequences such as a penalty in your results or even the removal of your page or even the complete elimination of your page from the ranking. That is why it is very very important to follow the measures implemented by the Google Quality Guidelines.
Conclusion
Having a site with a very good user experience will help you to climb up in SEO positioning, since Google currently measures how the user interacts with your page, from the bounce rate with your page, from the bounce rate, if it is easy to navigate through the site, it measures the CoreVitals that are essential for the loading speed and above all you have to create valuable and original content. and above all, you have to create valuable and original content.
